Social Media Management for Growth and Profitability designed for Hotel’s Top Management, Free Lecture

Virtual Lecture Free (live online)

Tuesday 5 February

12.00-12.45

Attend this free virtual lecture by Nicos Paschali, SIVA (Strategic Information Value Analysis) consultant and Social Media Strategist to learn how to develop and directly promote your Brand Promise, thus reaching more direct prospects and increasing your bookings.

You will be able to attend from your desk or home by connecting over the Internet.

The duration is 45 minutes and it will take place on Tuesday 5th February at 12.00-12.45 (Greek language) and Wednesday 6th February at 12.00-12.45 (English language).

To register please go to registrations which will be removed after Sunday 3/2/2013.

Comprehensive Social Media Management for Hotels

Social Media initiatives are a vital part of the comprehensive de-commoditization strategy of the hotel, a potent tool to provide a unique value proposition to its customers. 

A well-developed hotel social media strategy could provide visibility to unique aspects of the hotel product and destination and a differentiated approach to reach key customer segments.

Hospitality Social Media has changed how customers research, plan and purchase travel, how customers access information, and the way customers perceive the credibility of information.

How can hoteliers create social media "chatter" around the the “Brand Promise” of the hotel, target receptive audiences, and ultimately stimulate hotel website visits, interactions, conversions and bookings?

As the Social Media landscape is always changing, new knowledge through training, consulting and coaching provides hoteliers with the latest best practices and innovative products to take advantage of this emerging channel. 

With an effective Social Media strategy in place, hotel brands can increase the ROI of their organic and paid search strategies.

Desktop - Mobile - Tablet Hotel booking toys...

Getting Ready for the 3-screen battle in 2013...

The Webinar Lecture - Training - Workshop

“Hospitality Lifecycle Brand Marketing and New Media Strategies for Revenue Growth.”

This training program is an introduction to the role of new media in the hospitality industry. By mastering the content of this course, you will have taken the first step toward becoming the social media go-to person in your organization. “Nicos crams years of experience, into bite-sized steps anyone can follow!”This program will be delivered in 3 formats:

1. Webinar Free Lecture to Top Management to evaluate the possibility of the new digital marketing technologies and strategies. (online)
2. Bite-size 3-Hour Webinar to Middle Management to be acquainted with the principles, technologies and strategies on a consultative level. (online)
3. Webinar step by step implementation workshop with hands on and actual exercises for the operational staff, HOW TO DO IT! (online)

The Workshop
The full operational online workshop is designed to give you the opportunity to learn by doing. It includes discussion section for each individual on a personal private approach. Participants will use nicknames for confidentiality. The questions will not be viewed by other participants as well as the response of the instructor. Its like being an individually private workshop. Each lesson will be followed by practical things to do  in order to develop the strategy by the end of the workshop.

Lesson Takeaways
At the end of each lesson you will find a summary of key learning points that you can refer to easily and quickly manage your business of hotel digital marketing. Different learning points will become more relevant at different points in your learning journey and I recommend you review these Takeaways frequently in a disciplined manner.


Module 1

• Define a brand promise for a firm
• Assess brand promise alignment for target markets
• Refine your brand promise as those markets shift.
• Leverage your Web site to project its brand promise to target markets
• Manage the consistency of the brand promise across new and old distribution and media platforms.

Module 2

• Define, align, and refine a brand promise for your organization
• Project your organization's brand promise effectively and consistently across an array of new-media channels
• Evaluate the use of search-engine optimization and search-engine marketing
• Enhance your organization's engagement with customers
• Leverage new media to draw group business and increase your organization's overall market share
• Measure new media's transactional effectiveness

Deliverables...

You'll need that help so that you can project, promote and protect your brand and capture more than your fair share of your desired target markets. This help is going to provide a mix of industry expert input, practical applications and some sound principles to guide you as you navigate evolving media's continuing impact on the hospitality industry.

After completing this training, consulting and/or coaching , you will be able to:

Define, align, and refine a brand promise for your organization
Project your organization's brand promise effectively and consistently across an array of new-media channels
Evaluate the use of search-engine optimization and search-engine marketing for your organization
Enhance your organization's engagement with customers through new-media marketing
Leverage new media to draw group business and increase your organization's overall market share
Understand how to measure new media's transactional effectiveness

Hospitality Marketing and New Media Strategies

A successful new-media marketing strategy must be based on sound marketing principles. It  begins with a grounding in brand management and an immediate focus on the establishment of the "brand promise"-the experience your guests take away from engaging with your brand. Then you need the expertise or help to get you through the still-evolving complexities and opportunities you will encounter as you attempt to express your brand's promise across a growing array of media channels.

Helping you grow your "Hotel Revenue"...

 TRAINING - CONSULTING & COACHING