Social and New Media in Action for Hospitality and Tourist Business”

(A comprehensive practical step by step Internet based Workshop, for managers, marketing, and media executive personnel)

Description

A good deal of marketing and revenue generation in hospitality is about
management of multiple distribution channels, such as online travel agencies,
social media, mobile devices, and search engines. This 100% online course enables you to build your own scalable marketing plan based on industry best practices and time-tested frameworks for profitability. You’ll learn directly from a practitioner in new media: CEOs, GMs, search, social and mobile media consultants, property-level managers, and more through collaborative projects and compelling video exercises.

Who Should Take This Course?
This course is designed for hospitality professionals who are involved in revenue-generating roles at the property or corporate level, and marketing and sales personnel with 0-2 years experience in online and new media marketing.

Benefits to the Learner/Participant

Participants who complete this course will:

• Create a new media marketing plan based on your Hotel’s or firm’s “brand promise” that deals with market uncertainties, guiding your firm toward sustained profitability.
• Explore the management of multiple distribution channels, such as online travel agencies, social media, mobile devices, and search engines.
• Learn directly from a real practitioner and information technology strategist in new media.
• Interact with other hospitality professionals from around the world on collaborative projects and practices.
• This series of workshops will show you the fastest way to apply social media in your business.

PART1 (Complete): FACEBOOK

WHEN: Every Friday 12.00-13.30pm, 1st session 22 March 2013.

DURATION: 6 Weeks, 6 sessions (9 hours total).

FEES per company: Live online €295 or Pre-recorded only €225. (1- 4 registered persons can participate from each company or hotel at no additional fees).

Internet Class: From your desk

Important Note: It is expected that participants will spend 2-3 hours per week after the lesson to practice and implement in their business what they are learning. This web based workshop is one of a kind. Let me assure you this program is completely unique. It will take you step by step to execute and apply those principles you are learning, and put them in your daily life, and therefore change your business’ marketing results, with these concepts and advice. The workshop is full of experiences and more importantly packed full with execution. Do this to accomplish this specific result, follow these steps to achieve the desired results. It takes a commitment in real terms to apply and  benefit from this workshop.
Specifically  for part 1 as a complete unit, you will develop or expand your Facebook (F/B) presence and F/B marketing activities to promote your brand for growth and revenue in real terms.
Each session will be recorded for future viewing and made available on YouTube (Private) for one week, so that participants can replay it if they wish so, or to be viewed by those paid for the recorded only option.

Workshop Outline

1. Getting Around Facebook: Beyond The Basics (Session 1)
Provides you with a foundation for Facebook for going deeper into the platform and understanding how it can be integrated into your business. This includes a summary and detailed description of the basic profile options, notes, photos, videos, comments, likes, friends lists, chat, and many other features.

2. Establishing a Corporate Presence (Session 2)
You explore establishing a corporate presence including a deep dive into Facebook Pages and Groups. You gain an understanding of how to set up each of these features for your business, how they can be used, and which ones you should select based on your industry needs.

3. Facebook Advertising: How and Why You Should Be Using It (Session 3)
You learn about the Facebook advertising platform and why you should use it. You learn about creating an ad, setting a budget, selecting cost­ per­ click (CPC) or cost­ per impressions (CPM), discovering your target audience, and using Facebook Insights (analytics).

4. Addressing Privacy Concerns (Session 4)
Reviews the changes of Facebook’s privacy policy, whether you should have a personal and professional Facebook account or if you need a single profile, and several other issues as it deals with your privacy, your customers’ privacy, and the privacy of your company.

5. Developing a Facebook Marketing Strategy (Session 5)
You will have developed a deeper understanding of Facebook and how you can use it as another part of your marketing toolbox. It helps you to pull all these tools together to develop a Facebook marketing strategy.

6. Using Facebook to Develop Communities (Session 6)
This section teaches you how you can use Facebook to develop communities. With all the described options, you learn that one of the best uses of Facebook for your business is through the development of communities. You learn how you can pull all this together.


Special Notes

Please pay attention to the registration process. We can only accept registrations with payment until Monday 18 March 2013. Please register all persons who will attend and use individual email addresses. This is necessary for the registration and participation process.
Go here to register: http://hotelrevenuegrow.blogspot.com/p/registrations.html

Go here to pay: http://hotelrevenuegrow.blogspot.com/p/payments.html

Go here to view Nicos Paschali’s Business Profile: http://www.linkedin.com/in/paschali

Social Media Management for Growth and Profitability designed for Hotel’s Top Management, Free Lecture

Virtual Lecture Free (live online)

Tuesday 5 February

12.00-12.45

Attend this free virtual lecture by Nicos Paschali, SIVA (Strategic Information Value Analysis) consultant and Social Media Strategist to learn how to develop and directly promote your Brand Promise, thus reaching more direct prospects and increasing your bookings.

You will be able to attend from your desk or home by connecting over the Internet.

The duration is 45 minutes and it will take place on Tuesday 5th February at 12.00-12.45 (Greek language) and Wednesday 6th February at 12.00-12.45 (English language).

To register please go to registrations which will be removed after Sunday 3/2/2013.

Comprehensive Social Media Management for Hotels

Social Media initiatives are a vital part of the comprehensive de-commoditization strategy of the hotel, a potent tool to provide a unique value proposition to its customers. 

A well-developed hotel social media strategy could provide visibility to unique aspects of the hotel product and destination and a differentiated approach to reach key customer segments.

Hospitality Social Media has changed how customers research, plan and purchase travel, how customers access information, and the way customers perceive the credibility of information.

How can hoteliers create social media "chatter" around the the “Brand Promise” of the hotel, target receptive audiences, and ultimately stimulate hotel website visits, interactions, conversions and bookings?

As the Social Media landscape is always changing, new knowledge through training, consulting and coaching provides hoteliers with the latest best practices and innovative products to take advantage of this emerging channel. 

With an effective Social Media strategy in place, hotel brands can increase the ROI of their organic and paid search strategies.

Desktop - Mobile - Tablet Hotel booking toys...

Getting Ready for the 3-screen battle in 2013...

The Webinar Lecture - Training - Workshop

“Hospitality Lifecycle Brand Marketing and New Media Strategies for Revenue Growth.”

This training program is an introduction to the role of new media in the hospitality industry. By mastering the content of this course, you will have taken the first step toward becoming the social media go-to person in your organization. “Nicos crams years of experience, into bite-sized steps anyone can follow!”This program will be delivered in 3 formats:

1. Webinar Free Lecture to Top Management to evaluate the possibility of the new digital marketing technologies and strategies. (online)
2. Bite-size 3-Hour Webinar to Middle Management to be acquainted with the principles, technologies and strategies on a consultative level. (online)
3. Webinar step by step implementation workshop with hands on and actual exercises for the operational staff, HOW TO DO IT! (online)

The Workshop
The full operational online workshop is designed to give you the opportunity to learn by doing. It includes discussion section for each individual on a personal private approach. Participants will use nicknames for confidentiality. The questions will not be viewed by other participants as well as the response of the instructor. Its like being an individually private workshop. Each lesson will be followed by practical things to do  in order to develop the strategy by the end of the workshop.

Lesson Takeaways
At the end of each lesson you will find a summary of key learning points that you can refer to easily and quickly manage your business of hotel digital marketing. Different learning points will become more relevant at different points in your learning journey and I recommend you review these Takeaways frequently in a disciplined manner.


Module 1

• Define a brand promise for a firm
• Assess brand promise alignment for target markets
• Refine your brand promise as those markets shift.
• Leverage your Web site to project its brand promise to target markets
• Manage the consistency of the brand promise across new and old distribution and media platforms.

Module 2

• Define, align, and refine a brand promise for your organization
• Project your organization's brand promise effectively and consistently across an array of new-media channels
• Evaluate the use of search-engine optimization and search-engine marketing
• Enhance your organization's engagement with customers
• Leverage new media to draw group business and increase your organization's overall market share
• Measure new media's transactional effectiveness

Deliverables...

You'll need that help so that you can project, promote and protect your brand and capture more than your fair share of your desired target markets. This help is going to provide a mix of industry expert input, practical applications and some sound principles to guide you as you navigate evolving media's continuing impact on the hospitality industry.

After completing this training, consulting and/or coaching , you will be able to:

Define, align, and refine a brand promise for your organization
Project your organization's brand promise effectively and consistently across an array of new-media channels
Evaluate the use of search-engine optimization and search-engine marketing for your organization
Enhance your organization's engagement with customers through new-media marketing
Leverage new media to draw group business and increase your organization's overall market share
Understand how to measure new media's transactional effectiveness

Hospitality Marketing and New Media Strategies

A successful new-media marketing strategy must be based on sound marketing principles. It  begins with a grounding in brand management and an immediate focus on the establishment of the "brand promise"-the experience your guests take away from engaging with your brand. Then you need the expertise or help to get you through the still-evolving complexities and opportunities you will encounter as you attempt to express your brand's promise across a growing array of media channels.

Helping you grow your "Hotel Revenue"...

 TRAINING - CONSULTING & COACHING