(A comprehensive practical step by step Internet based Workshop, for managers, marketing, and media executive personnel)
Description
A good deal of marketing and revenue generation in hospitality is about
management of multiple distribution channels, such as online travel agencies,
social media, mobile devices, and search engines. This 100% online course enables you to build your own scalable marketing plan based on industry best practices and time-tested frameworks for profitability. You’ll learn directly from a practitioner in new media: CEOs, GMs, search, social and mobile media consultants, property-level managers, and more through collaborative projects and compelling video exercises.
Who Should Take This Course?
This course is designed for hospitality professionals who are involved in revenue-generating roles at the property or corporate level, and marketing and sales personnel with 0-2 years experience in online and new media marketing.
Benefits to the Learner/Participant
Participants who complete this course will:
PART1 (Complete): FACEBOOK
WHEN: Every Friday 12.00-13.30pm, 1st session 22 March 2013.
DURATION: 6 Weeks, 6 sessions (9 hours total).
FEES per company: Live online €295 or Pre-recorded only €225. (1- 4 registered persons can participate from each company or hotel at no additional fees).
Internet Class: From your desk
Important Note: It is expected that participants will spend 2-3 hours per week after the lesson to practice and implement in their business what they are learning. This web based workshop is one of a kind. Let me assure you this program is completely unique. It will take you step by step to execute and apply those principles you are learning, and put them in your daily life, and therefore change your business’ marketing results, with these concepts and advice. The workshop is full of experiences and more importantly packed full with execution. Do this to accomplish this specific result, follow these steps to achieve the desired results. It takes a commitment in real terms to apply and benefit from this workshop.
Specifically for part 1 as a complete unit, you will develop or expand your Facebook (F/B) presence and F/B marketing activities to promote your brand for growth and revenue in real terms.
Each session will be recorded for future viewing and made available on YouTube (Private) for one week, so that participants can replay it if they wish so, or to be viewed by those paid for the recorded only option.
Workshop Outline
1. Getting Around Facebook: Beyond The Basics (Session 1)
Provides you with a foundation for Facebook for going deeper into the platform and understanding how it can be integrated into your business. This includes a summary and detailed description of the basic profile options, notes, photos, videos, comments, likes, friends lists, chat, and many other features.
2. Establishing a Corporate Presence (Session 2)
You explore establishing a corporate presence including a deep dive into Facebook Pages and Groups. You gain an understanding of how to set up each of these features for your business, how they can be used, and which ones you should select based on your industry needs.
3. Facebook Advertising: How and Why You Should Be Using It (Session 3)
You learn about the Facebook advertising platform and why you should use it. You learn about creating an ad, setting a budget, selecting cost per click (CPC) or cost per impressions (CPM), discovering your target audience, and using Facebook Insights (analytics).
4. Addressing Privacy Concerns (Session 4)
Reviews the changes of Facebook’s privacy policy, whether you should have a personal and professional Facebook account or if you need a single profile, and several other issues as it deals with your privacy, your customers’ privacy, and the privacy of your company.
5. Developing a Facebook Marketing Strategy (Session 5)
You will have developed a deeper understanding of Facebook and how you can use it as another part of your marketing toolbox. It helps you to pull all these tools together to develop a Facebook marketing strategy.
6. Using Facebook to Develop Communities (Session 6)
This section teaches you how you can use Facebook to develop communities. With all the described options, you learn that one of the best uses of Facebook for your business is through the development of communities. You learn how you can pull all this together.
Special Notes
Please pay attention to the registration process. We can only accept registrations with payment until Monday 18 March 2013. Please register all persons who will attend and use individual email addresses. This is necessary for the registration and participation process.
Go here to register: http://hotelrevenuegrow.blogspot.com/p/registrations.html
Go here to pay: http://hotelrevenuegrow.blogspot.com/p/payments.html
Go here to view Nicos Paschali’s Business Profile: http://www.linkedin.com/in/paschali
- Create a new media marketing plan based on your Hotel’s or firm’s “brand promise” that deals with market uncertainties, guiding your firm toward sustained profitability.
- Explore the management of multiple distribution channels, such as online travel agencies, social media, mobile devices, and search engines.
- Learn directly from a real practitioner and information technology strategist in new media.
- Interact with other hospitality professionals from around the world on collaborative projects and practices.
- This series of workshops will show you the fastest way to apply social media in your business.
PART1 (Complete): FACEBOOK
WHEN: Every Friday 12.00-13.30pm, 1st session 22 March 2013.
DURATION: 6 Weeks, 6 sessions (9 hours total).
FEES per company: Live online €295 or Pre-recorded only €225. (1- 4 registered persons can participate from each company or hotel at no additional fees).
Internet Class: From your desk
Important Note: It is expected that participants will spend 2-3 hours per week after the lesson to practice and implement in their business what they are learning. This web based workshop is one of a kind. Let me assure you this program is completely unique. It will take you step by step to execute and apply those principles you are learning, and put them in your daily life, and therefore change your business’ marketing results, with these concepts and advice. The workshop is full of experiences and more importantly packed full with execution. Do this to accomplish this specific result, follow these steps to achieve the desired results. It takes a commitment in real terms to apply and benefit from this workshop.
Specifically for part 1 as a complete unit, you will develop or expand your Facebook (F/B) presence and F/B marketing activities to promote your brand for growth and revenue in real terms.
Each session will be recorded for future viewing and made available on YouTube (Private) for one week, so that participants can replay it if they wish so, or to be viewed by those paid for the recorded only option.
Workshop Outline
1. Getting Around Facebook: Beyond The Basics (Session 1)
Provides you with a foundation for Facebook for going deeper into the platform and understanding how it can be integrated into your business. This includes a summary and detailed description of the basic profile options, notes, photos, videos, comments, likes, friends lists, chat, and many other features.
2. Establishing a Corporate Presence (Session 2)
You explore establishing a corporate presence including a deep dive into Facebook Pages and Groups. You gain an understanding of how to set up each of these features for your business, how they can be used, and which ones you should select based on your industry needs.
3. Facebook Advertising: How and Why You Should Be Using It (Session 3)
You learn about the Facebook advertising platform and why you should use it. You learn about creating an ad, setting a budget, selecting cost per click (CPC) or cost per impressions (CPM), discovering your target audience, and using Facebook Insights (analytics).
4. Addressing Privacy Concerns (Session 4)
Reviews the changes of Facebook’s privacy policy, whether you should have a personal and professional Facebook account or if you need a single profile, and several other issues as it deals with your privacy, your customers’ privacy, and the privacy of your company.
5. Developing a Facebook Marketing Strategy (Session 5)
You will have developed a deeper understanding of Facebook and how you can use it as another part of your marketing toolbox. It helps you to pull all these tools together to develop a Facebook marketing strategy.
6. Using Facebook to Develop Communities (Session 6)
This section teaches you how you can use Facebook to develop communities. With all the described options, you learn that one of the best uses of Facebook for your business is through the development of communities. You learn how you can pull all this together.
Special Notes
Please pay attention to the registration process. We can only accept registrations with payment until Monday 18 March 2013. Please register all persons who will attend and use individual email addresses. This is necessary for the registration and participation process.
Go here to register: http://hotelrevenuegrow.blogspot.com/p/registrations.html
Go here to pay: http://hotelrevenuegrow.blogspot.com/p/payments.html
Go here to view Nicos Paschali’s Business Profile: http://www.linkedin.com/in/paschali
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