The Webinar Lecture - Training - Workshop

“Hospitality Lifecycle Brand Marketing and New Media Strategies for Revenue Growth.”

This training program is an introduction to the role of new media in the hospitality industry. By mastering the content of this course, you will have taken the first step toward becoming the social media go-to person in your organization. “Nicos crams years of experience, into bite-sized steps anyone can follow!”This program will be delivered in 3 formats:

1. Webinar Free Lecture to Top Management to evaluate the possibility of the new digital marketing technologies and strategies. (online)
2. Bite-size 3-Hour Webinar to Middle Management to be acquainted with the principles, technologies and strategies on a consultative level. (online)
3. Webinar step by step implementation workshop with hands on and actual exercises for the operational staff, HOW TO DO IT! (online)

The Workshop
The full operational online workshop is designed to give you the opportunity to learn by doing. It includes discussion section for each individual on a personal private approach. Participants will use nicknames for confidentiality. The questions will not be viewed by other participants as well as the response of the instructor. Its like being an individually private workshop. Each lesson will be followed by practical things to do  in order to develop the strategy by the end of the workshop.

Lesson Takeaways
At the end of each lesson you will find a summary of key learning points that you can refer to easily and quickly manage your business of hotel digital marketing. Different learning points will become more relevant at different points in your learning journey and I recommend you review these Takeaways frequently in a disciplined manner.


Module 1

• Define a brand promise for a firm
• Assess brand promise alignment for target markets
• Refine your brand promise as those markets shift.
• Leverage your Web site to project its brand promise to target markets
• Manage the consistency of the brand promise across new and old distribution and media platforms.

Module 2

• Define, align, and refine a brand promise for your organization
• Project your organization's brand promise effectively and consistently across an array of new-media channels
• Evaluate the use of search-engine optimization and search-engine marketing
• Enhance your organization's engagement with customers
• Leverage new media to draw group business and increase your organization's overall market share
• Measure new media's transactional effectiveness